Thanks to the internet, most people can find information via computers, tablets or mobiles in just a click. Business owners should keep in mind that everyone can influence the image of their company and while satisfied customers can help you build your reputation by posting positive comments, feedbacks about your company/product, unsatisfied customer can harm your business reputation very seriously. The largest group of consumers is out there in the internet, so it is important that you use a marketing solution that caters to where the largest location of consumer is.
Technology has evolved so much in the past couple of years that mobile gadgets nowadays can do almost 90-95% of the work a personal computer or a laptop could deliver. It is the one thing people holds when they wake up every morning or the when they go to sleep at night. And let us be realistic here, almost all of us reading this article has a social media account and has followed or liked social media pages that interest us.
The ‘like button’ or the ‘follow button’ in different social media platforms are there for a reason and this can help your company grow as they help you reach new customers every day. Most blog and website clicks comes from Social Media posts that links onto your site and keeps your customers updated about your company’s news, products, events or discounts etc. Just do not to overwhelm them with frequent updates or too much information at once.
While more and more businesses give up traditional advertising methods and focus on Social Media, SEO, Google Adwords etc., saturating the competition even more but there is something you can do. There are many tools out there like Google Alerts that can monitor your company’s progress or your competitors progress tracks which will help you learn something from and improve your own business strategy.
Reviews or customer testimonies are proof of your company’s existence and credibility, they are the clients your social media account have reached and the ones who have previously purchased and used a service or product marketed by your business. Most new clients would trust a service or a product when they see people they know or idolizes uses or give positive feedback about a brand. So, try getting some good recommendation from an individual with a strong following on Facebook or Twitter because it could translate into credibility and trust. And it could spread like a wildfire.
How to build a good reputation? Open communication with your customers and everyone who interacts with your company in any means possible be it email, phone number, or third-party messaging applications like Whatsapp or Viber.
Digital marketing does not only apply to your website and by investing into social media marketing, SEO etc., you can go beyond the edge to reach your potential customers. Let the experience be your brand. Every decision made are based on our personal preferences and experiences. Try creating different tabs that your consumers might possibly look for which includes everything from your company’s about, product summaries to social media links and these tabs should better be up to date so potential customers could easily refer to them.
Start-up businesses don’t have many resources or a lot of capital, thus an alternative and cost- effective digital marketing strategy is always handy. And social media can provide you with this cheaper close to free and more effective advertising channel.
One of the main benefits doing your marketing digitally is the ease of tracking and monitoring your progress rather than conducting expensive advertising and you can also quickly view and respond to customers. Measure the success of your marketing campaign in real-time is also one of the benefits of digital marketing which enables you to make plans more effectively.
And the most obvious advantage of digital marketing is it is more eco-friendly than most traditional forms of marketing. Less resources used, less harm done to the environment. Whilst this time of business age, your digital footprint is much more important than the physical footprint of your business.
The facts are that digital marketing services are faster, more versatile, reliable and practical so it is perhaps unsurprising that digital age offers just as much potential to marketers as it does to consumers. The use of social media in the 21st century is not just a wise investment plan but is essential with many benefits that can help your business grow and expand.