How You Can Benefit from Email Marketing
Amid the social media apps popularity, you might wonder if email marketing is still effective. Short answer: it is. Social media contents that appear in people’s timeline are mostly generated from other users and because of the overwhelming number of stimuli, each status update, tweet, or Instagram post will only draw limited attention. Meanwhile, email marketing reaches to people directly, right into their inbox. It is also the reason why a lot of consideration should be put to craft a great email marketing campaign.
Spam and ruthless emails may end up being ignored by the audience, or even worse, people will unsubscribe from the mailing list. On the other hand, excellent execution of email marketing will bring various advantages for your business. By using email marketing, you can reach out to a huge number potential customers within a short time. Another main purpose is to engage with existing customers and inform them about the latest promotion such as flash sales and exclusive online promotion. Thus, a good email marketing is useful in building strong relationship with the customers. Furthermore, research data shows that email marketing has better conversion rate than social media with nearly 50% of surveyed participants admit to buying something after seeing email promotion.