Welcome to our FAQs page. Here you will find answers to your questions about market research, digital marketing, and many more. If you can’t find what you’re looking for in this section, then please use our contact form to reach us.

Market Research in Digital Marketing

What is market research in digital marketing?

Knowing what your customers want is integral to the success of your business. Market research, therefore, is used in gathering information that becomes vital in planning the right digital marketing strategy and making the right business decisions. From the data collected through social media and other channels, businesses use it to their advantage.

How to do market research for digital marketing?

Market research is an important part of digital marketing as it helps you better understand your target market, put together a winning marketing strategy, and generate leads.

The process may vary per company, but it all starts with identifying your customers. Then, gathering information via traditional methods such as surveys and focus group discussions may be combined with using social media and other channels to have access to user data. Knowing what your competitors are doing is also a vital step to take when conducting market research. What you have gathered will then need to be summarized and analyzed.

How much does a market research cost?

Reach out to us anytime for questions related to costs, packages, and more. We are more than ready to discuss these with you.

What is search engine optimization?

The process of improving the visibility of a website or its web pages and the quality and quantity of traffic it receives from search engines is called search engine optimization or SEO. With the help of tried-and-tested SEO strategies, your website becomes more SEO and mobile-friendly to the eyes of search engines. In return, your website gains the trust of search engines and the chances of your site ranking well for various relevant searches increases too.

What is the purpose of search engine optimization?

SEO is not just about search engines, it’s about people too. Search engine optimization helps you understand what people search online as well as what keywords or phrases they’re using. In doing so, high-quality content that answers what they’re looking for is created. Knowing what satisfies their search intent is just one goal of SEO. Another is it helps you create a website that search engines or crawlers can find and index.

How much does search engine optimization cost?

Media Manager is a prominent Singapore SEO agency and we’ll be happy to inform you about our various SEO packages and the costs. Send us a message via our contact form and we’ll get back to you as soon as possible.

Search Engine Marketing

What is search engine marketing and how does it work?

Search engine marketing (or SEM) is a form of digital marketing that uses paid strategies to improve the visibility of a website and its pages in the search engine results pages or SERPs. Advertisers place their bids on keywords and purchase ads on search engines (Google, Bing or Yahoo) that appear alongside search results for products or services you offer. Those ads are then put in front of customers who are all set to purchase.

What is the difference between SEO and SEM?

While both forms of digital marketing are utilized to increase the site’s visibility in search engine results pages, SEO is about optimizing the website along with its pages and content to get traffic from organic search results. SEM, on the other hand, focuses on achieving a website’s visibility and traffic from paid search or advertising.

What is the benefit of SEM marketing?

There are numerous benefits when you implement this form of online marketing as part of your digital marketing efforts such as (1) reaching clients instantly, (2) creating geo-targeted search ads, (3) paying only per click, (4) improving brand awareness, (5) targeting the right audience, and many more.

How much does it cost?

We are always ready to assist you with your SEM/paid search campaign plans. For interested clients who want to know more about how we can help you, contact us today.

Email Marketing

What is email marketing?

Email marketing is used by companies seeking to connect and nurture their relationships with their leads and eventually turning them into loyal customers. It’s been defined as the most direct and effective way of marketing and reaching your target audience.

How does it work?

After discussing and establishing the campaign goals, we will plan the marketing strategy that involves sending advertisements or requests business to current or potential clients via email.

How much does email marketing cost?

Contact us now, and we’ll be happy to discuss our email marketing strategy and package with you.

App Store Search Optimization

What is app store search optimization?

Instead of websites, app store search optimization is focused on helping your mobile applications gain higher rankings in the app store. The higher your mobile app ranks in the store, the better chances it has of being visible and downloadable to potential customers, and therefore, increasing the chances of your app being downloaded.

Why app store optimization is important?

App store optimization or ASO is an essential form of marketing that companies should apply if they seek to increase their organic app downloads. With millions of mobile apps available today, it can get difficult to have your app discovered by potential customers. ASO helps make sure that your app is visible and at the top of the search results, and so increases the chances of users downloading it compared to other apps.

How does app store search optimization work?

App store users hit the “Search” button and are shown a list of results that is relevant to their query. The goal is to get searchers to download your app, and the process involves having an understanding of the target audience and the keywords they’re using. Titles, descriptions, and metadata may be optimized using keywords gathered from keyword research for better chances of app visibility.

How much does app store optimization cost?

We’d love to discuss our app search optimization costs with you. Get in touch with us today.
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