Frequently Asked Questions

Knowing what your customers want is integral to the success of your business. Market research, therefore, is used in gathering information that becomes vital in planning the right digital marketing strategy and making the right business decisions. From the data collected through social media and other channels, businesses use it to their advantage.

Market research is an important part of digital marketing as it helps you better understand your target market, put together a winning marketing strategy, and generate leads.

The process may vary per company, but it all starts with identifying your customers. Then, gathering information via traditional methods such as surveys and focus group discussions may be combined with using social media and other channels to have access to user data. Knowing what your competitors are doing is also a vital step to take when conducting market research. What you have gathered will then need to be summarized and analyzed.

Reach out to us anytime for questions related to costs, packages, and more. We are more than ready to discuss these with you.

The process of improving the visibility of a website or its web pages and the quality and quantity of traffic it receives from search engines is called search engine optimization or SEO. With the help of tried-and-tested SEO strategies, your website becomes more SEO and mobile-friendly to the eyes of search engines. In return, your website gains the trust of search engines and the chances of your site ranking well for various relevant searches increases too.

SEO is not just about search engines, it’s about people too. Search engine optimization helps you understand what people search online as well as what keywords or phrases they’re using. In doing so, high-quality content that answers what they’re looking for is created. Knowing what satisfies their search intent is just one goal of SEO. Another is it helps you create a website that search engines or crawlers can find and index.

Media Manager is a prominent Singapore SEO agency and we’ll be happy to inform you about our various SEO packages and the costs. Send us a message via our contact form and we’ll get back to you as soon as possible.

Search engine marketing (or SEM) is a form of digital marketing that uses paid strategies to improve the visibility of a website and its pages in the search engine results pages or SERPs. Advertisers place their bids on keywords and purchase ads on search engines (Google, Bing or Yahoo) that appear alongside search results for products or services you offer. Those ads are then put in front of customers who are all set to purchase.

While both forms of digital marketing are utilized to increase the site’s visibility in search engine results pages, SEO is about optimizing the website along with its pages and content to get traffic from organic search results. SEM, on the other hand, focuses on achieving a website’s visibility and traffic from paid search or advertising.

There are numerous benefits when you implement this form of online marketing as part of your digital marketing efforts such as (1) reaching clients instantly, (2) creating geo-targeted search ads, (3) paying only per click, (4) improving brand awareness, (5) targeting the right audience, and many more.

We are always ready to assist you with your SEM/paid search campaign plans. For interested clients who want to know more about how we can help you, contact us today.

Email marketing is used by companies seeking to connect and nurture their relationships with their leads and eventually turning them into loyal customers. It’s been defined as the most direct and effective way of marketing and reaching your target audience.

After discussing and establishing the campaign goals, we will plan the marketing strategy that involves sending advertisements or requests business to current or potential clients via email.

Contact us now, and we’ll be happy to discuss our email marketing strategy and package with you.

Instead of websites, app store search optimization is focused on helping your mobile applications gain higher rankings in the app store. The higher your mobile app ranks in the store, the better chances it has of being visible and downloadable to potential customers, and therefore, increasing the chances of your app being downloaded.

App store optimization or ASO is an essential form of marketing that companies should apply if they seek to increase their organic app downloads. With millions of mobile apps available today, it can get difficult to have your app discovered by potential customers. ASO helps make sure that your app is visible and at the top of the search results, and so increases the chances of users downloading it compared to other apps.

App store users hit the “Search” button and are shown a list of results that is relevant to their query. The goal is to get searchers to download your app, and the process involves having an understanding of the target audience and the keywords they’re using. Titles, descriptions, and metadata may be optimized using keywords gathered from keyword research for better chances of app visibility.

We’d love to discuss our app search optimization costs with you. Get in touch with us today.