Observational Study – What Is It?
Research is a fundamental part of our daily lives. From being a tool that helps build knowledge and facilitate learning to being a means for finding and seizing opportunities, research is important for everyone - and even more so in modern business. Research, if done correctly, can help businesses grow and reach the peak of its potential – from forecasting early to identifying business opportunities. Researchers, especially those involved in the business world, employ or perform research through different means – one of which is called an observational study.
The observational study is a method used in psychology, social sciences, and other fields of research wherein researchers mainly perform observation to study the behaviour of the population. Unlike experimental or randomised controlled trials, observational studies let researchers observe individuals without intervention or manipulation to affect the outcome. Neither could you control the behaviour nor directly question the participants, you can only observe the response.
Observational Study And Its Three Primary Types
As observational or observation study allows observing participants’ behaviours under naturally occurring situations, most researchers view it as a fitting replacement to randomised controlled or experimental studies. This occurs especially when it has become unethical or impossible to randomly assign participants to experimental groups. Hence, observational studies are performed.
Now, one key that you’ll encounter with this type of study is observational research. It’s a type of descriptive research that’s different from other data-gathering forms in the sense that the goal is not to intervene or manipulate any variables under observation. Study participants may or may not be aware of the presence of researchers, and observational studies produce qualitative data instead of quantitative. In business, this type of statistical study is considered a market research technique as researchers observe and gather detailed information on how consumers behave as they interact in the market.
In an observational study design, there are three primary types that you should be aware of – cohort, case-control, and cross-sectional studies.
What Are The Advantages Of Observational Studies?
As observational study involves data-gathering, researchers find it useful because they are presented with actual data to study about their target market, the way they behave and interact under normal conditions, and so on.
There are plenty of advantages that this type of study can provide.
Data Collection Made Simple and Easy
It’s Cheaper and Easier to Carry Out
Access to First-Hand and Accurate Information
It Reveals Analytic Insights
Media Manager Is Home To The Observational Study Specialists
Today, the significance of research studies in business and across industries cannot be denied. And with observational studies being a key part of research, it should not be overlooked by many companies when it can help provide them with actual data and understanding of how things work.
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