Product Experience Research – What Is It And Why Does It Matter?
Numerous businesses have sprung up over the last few years, offering innovative products and services that cater to the public’s needs. Many survived and went on to make a name in their respective industries, but others weren’t able to do the same. While there are various factors that could have contributed to the outcome, it’s vital to know what your customers’ experiences are when using your products or services. Hence, the need for product experience research arises.
Product Experience research, or otherwise known as User Experience or UX research, is a data-gathering process that seeks to provide companies and business owners with valuable insights on users’ experience when interacting or “experiencing” the product, system, or service. From the first time the customer placed an order with your business or logs in to the application until they receive the product or quits the app, everything that occurred contributes to their product experience.
Vital Things You Ought To Know About Product Or User Experience Research
Today, any business trying a customer-centric approach when it comes to product development and design thinking knows the importance of placing the focus on product experience. Since it includes the user’s perception of the product or service’s efficiency, utility, and ease of use, companies should be aware of any improvements they need to make to ensure an ongoing great product experience. A reliable product experience research Singapore agency will be to help with all these as they are well-versed with the methods to perform, data collection and analysis, and more.
The methodology of product or UX research is split into two main components: behavioural and attitudinal.
Combining the two components provides the product experience researchers and companies with results as to how the users rated the products. Please note though that in some market research firms, it is not required for a product/user experience research to have both portions. Most of the user/product experience researches only have the attitudinal portion as it’s easier to conduct.
Top Benefits Of Product Experience Research When Performed
Companies seeking the services of market and qualitative research firms today for product/user experience researches are steps ahead of their competitors. Since they realise earlier the importance of placing focus on product experience and are therefore making necessary improvements to their products, services, and systems, they are reaping the benefits of using the data insights from the research efficiently.
Media Manager – The #1 Choice For All Product Experience Research Needs
Many companies are seeing the importance of conducting product experience researches today. From Beta software versions to phone trails, it’s easy to conduct one even before the product is released to the public. This leads to making improvements to enhance the users’ experience.
If you are looking for a company that can perform all of your research requirements, including product/user experience research, then you don’t need to look any further. Media Manager is the go-to company of numerous local and international brands for their market research needs. If you have any enquiries, please fill out the form here and we’ll get back to you as soon as possible.