What is Product Experience Research?
Product Experience Research is also known as user experience research. This process measures the experience when the user uses a company's product. Another well-known name is UX. The entire process is generally split into two portions, behavioural and attitudinal.
How Media Manager Conduct a Product Experience Research
The methodology of product experience research is split into two main components, behavioural and attitudinal. Behavioural portion, which observes what people do when they use the product, requires customers or users to go into a lab to the user a website or a product. While the users are using a product there will be researchers studying the behaviour of the users, such as eye-tracking, clicks, or the main focus of the entire process. On the other hand, the attitudinal portion, which observes what people say, is normally a survey or an interview. This is given out after the users use the product to observe what do they have to say about the product. Combining the two portions gives researches and companies a result of how the users rate the product itself. To be noted, it is not required for a user/product experience research to have both portions, there are also a lot of user/product experience researches that only have the attitudinal portion, considering that it is easier to conduct.
Why Companies Need Product Experience Research
Most of the experience researches that exist right now are user/product experience researches. From Beta versions of software to phone trails, these are all examples of user/product experience researches. Since it is very easy to conduct many companies will have conducted a product experience research even before a product is even released to the public to see what improvements can be made and which parts of the products are very popular.
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