Product Testing – What It Is And Do You Need One?

Any company developing a new product and improving existing ones want to ensure that it all works correctly and meets their standards for quality. After all, you as the business owner along with your investors wouldn’t want to waste money on launching a product that didn’t undergo quality product testing.

Do it right! For any product testing needs, get in touch with the Media Manager team today!

Product testing, as the name suggests, refers to conducting various tests that help measure the performance or properties of a product or service. Through such tests, it helps assure the consumers that they can understand what the product or service will do while also confirming the best products at the best price. Researchers, on the other hand, obtain valuable data that help determine the product’s performance, quality, safety as well as compliance with the established standards. As a fundamental part of the company’s product development process, they may do it themselves or choose the most preferred route – hiring product testers.

Top Reasons Why It Is Crucial To Conduct Product Testing

No matter the industry, it is imperative to perform tests on products at the initial prototyping stage and essentially before it hits the consumer market. While some companies may opt to forego the testing stage for their own reasons, it’s probably because they don’t have enough details on the various advantages that product tests can do.


Product Superiority
Through rigorous testing and continuous improvement, it’s possible for any product to achieve superiority over the competitors. Its superiority status will not only help strengthen the brand but also command a premium price.
Identify and Fix Product Defects Early
To ensure customer satisfaction, it’s a must to test the product’s durability, function, and everything else first. Through product testing, it helps detect any flaws that could lead to the product not fulfilling its purpose and/or fail to deliver on its promises once it hits the market.
Product Safety
Before any product is launched, it’s vital for the company to ensure it is safe to be used by consumers. It never leaves a good impression on consumers once they bought the product and detects any defects that could potentially make it unsafe.
Complies with Established Regulations
Ensuring that the product complies with relevant government regulations is necessary. Not only does product testing help protect consumers, but also helps in protecting your brand’s reputation by proving that the product is safe to sell and be used by consumers.

These are just some of the benefits that testing the brand’s products offer, which makes it an indispensable part of any product development process.

Key Advantages Of Hiring A Product Testing Company

There are different methods by which one can conduct product testing. Since this type of testing challenges a certain product, the testing is catered to that one product or service. Some ways one can conduct testing would be to test the product in all its capacity and the product testers need to ensure that the testing method they developed will suit the product’s specific purpose. What this means is that the test would allow the company to ensure that the product delivers the results one wants from it and make claims to have the consumer feel confident in making purchasing decisions.

With the various benefits that companies get from ensuring products are tested before mass production and market launch, it’s definitely a wise decision to never skip this stage during the product development process. And while some choose to test their own products, many opt to hire an independent product testing agency because of the numerous advantages of working with one.

Media Manager – Let Us Help You With Our Product Testing Expertise

In today’s competitive environment, the success of the product depends not only on its newness, uniqueness, and innovative features but also on making sure that it’s efficient, reliable, and does its purpose. This makes product testing an integral part of the product development process as it confirms the product is tested well.

The cost of our services will be calculated on a price range of S$10-100 per survey.

If you are on looking for a product testing company that has helped dozens of brands with their product test needs, then you don’t need to look further. We at Media Manager are the go-to company of numerous Singapore and global brands. Our team of experts are eager to help you accomplish your business goals such as product improvements and more.

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