Qualitative Research: What Gives FGDs an Edge Over Other Methods
Nothing beats a business that knows its consumers well. By understanding its target audience deeper, enterprises can provide better products…
7 months ago
Should You Outsource Your Focus Group Planning?
Market research remains one of the essential processes every company must invest in, to create effective business strategies. It allows…
1 year ago
Using Focus Group Discussion to Create Effective Products
The creation of a product starts with inspiration – usually a problem that customers want to be addressed. After planning,…
1 year ago
Systematising Approaches to Focus Group Discussions
The focus group discussion (FGD) is one of the many common research methods. It is used to define existing and…
1 year ago
Ethical Considerations in Conducting Focus Group Discussions
With digitisation continuing to transform the way people do business, different market research tools are being developed for businesses to…
2 years ago
Why Conduct a Focus Group Discussion in Marketing Research?
If you are searching for a marketing strategy that carries features of both surveys and interviews, a focus group discussion…
2 years ago
The Significance of Publishing Credible Content on Social Media
In the information age, social media marketing is not limited to businesses promoting their products and services -- but also…
2 years ago
Top Reasons Why It’s Good to Invest in a Local SEO Agency
One of the problems faced by the most successful companies in the world is stagnation. It pertains to a prolonged…
2 years ago
Enhancing Mobile Traffic as a Digital Marketing Strategy
It is no secret that knowing the essentials of Search Engine Optimization (SEO), Search Engine Marketing (SEM), App Search Optimization…
2 years ago