Focus Group Discussion
January 6, 2023
Market research remains one of the essential processes every company must invest in, to create effective business strategies. It allows decision-makers to look at data about their products and services […]
December 21, 2022
The creation of a product starts with inspiration – usually a problem that customers want to be addressed. After planning, conceptualisation and actual creation, the product also undergoes different testing […]
November 14, 2022
The focus group discussion (FGD) is one of the many common research methods. It is used to define existing and probable consumer behaviour, commercial conditions, and other market phenomena that […]
October 20, 2022
With digitisation continuing to transform the way people do business, different market research tools are being developed for businesses to adapt. However, despite the numerous latest methods available, traditional methods […]
September 22, 2022
If you are searching for a marketing strategy that carries features of both surveys and interviews, a focus group discussion (FGD) is what you might be looking for. FGDs have […]
September 20, 2021
The digital transformation race is in full throttle. A continuously growing number of companies around the world now outsource their information technology needs to firms offering technical services. But aside […]