Focus Group Discussion

October 11, 2023
The Advantage of Focus Groups in Qualitative Research

Qualitative Research: What Gives FGDs an Edge Over Other Methods

Nothing beats a business that knows its consumers well. By understanding its target audience deeper, enterprises can provide better products and services, drive relevant traffic, and stay on top of […]
January 6, 2023
Media Manager - Is It A Good Idea to Outsource Focus Group Planning

Should You Outsource Your Focus Group Planning?

Market research remains one of the essential processes every company must invest in, to create effective business strategies. It allows decision-makers to look at data about their products and services […]
December 21, 2022
Using Focus Group Discussion to Create Effective Products

Using Focus Group Discussion to Create Effective Products

The creation of a product starts with inspiration – usually a problem that customers want to be addressed. After planning, conceptualisation and actual creation, the product also undergoes different testing […]
November 14, 2022
Media Manager - Systematising Approaches to Focused Group Discussions

Systematising Approaches to Focus Group Discussions

The focus group discussion (FGD) is one of the many common research methods. It is used to define existing and probable consumer behaviour, commercial conditions, and other market phenomena that […]
October 20, 2022
Media Manager - Focus Group Discussions - What are the Ethical Considerations for Conducting One

Ethical Considerations in Conducting Focus Group Discussions

With digitisation continuing to transform the way people do business, different market research tools are being developed for businesses to adapt. However, despite the numerous latest methods available, traditional methods […]
September 22, 2022
Media Manager - Why Conduct a Focus Group Discussion in Marketing

Why Conduct a Focus Group Discussion in Marketing Research?

If you are searching for a marketing strategy that carries features of both surveys and interviews, a focus group discussion (FGD) is what you might be looking for. FGDs have […]
September 20, 2021

Focused Group Discussion as Science and Art Strategy for Market Research

The digital transformation race is in full throttle. A continuously growing number of companies around the world now outsource their information technology needs to firms offering technical services. But aside […]
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