Focus Group Discussion

September 22, 2022
Why Conduct a Focus Group Discussion in Marketing Research?

Why Conduct a Focus Group Discussion in Marketing Research?

If you are searching for a marketing strategy that carries features of both surveys and interviews, a focus group discussion (FGD) is what you might be looking for. FGDs have […]
September 20, 2021

Focused Group Discussion as Science and Art Strategy for Market Research

The digital transformation race is in full throttle. A continuously growing number of companies around the world now outsource their information technology needs to firms offering technical services. But aside […]

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