We are passionate and dedicated to bringing you the latest news and informative blogs about the industry. With a team of brilliant writers, we carefully research and update our blog corner. Stay tuned for fresh updates on digital marketing, market and qualitative research, WeChat and email marketing, SEO and SEM, app store search optimization, and many more.

October 11, 2023
The Advantage of Focus Groups in Qualitative Research

Qualitative Research: What Gives FGDs an Edge Over Other Methods

Nothing beats a business that knows its consumers well. By understanding its target audience deeper, enterprises can provide better products and services, drive relevant traffic, and stay on top of […]
January 6, 2023
Media Manager - Is It A Good Idea to Outsource Focus Group Planning

Should You Outsource Your Focus Group Planning?

Market research remains one of the essential processes every company must invest in, to create effective business strategies. It allows decision-makers to look at data about their products and services […]
December 21, 2022
Using Focus Group Discussion to Create Effective Products

Using Focus Group Discussion to Create Effective Products

The creation of a product starts with inspiration – usually a problem that customers want to be addressed. After planning, conceptualisation and actual creation, the product also undergoes different testing […]
November 14, 2022
Media Manager - Systematising Approaches to Focused Group Discussions

Systematising Approaches to Focus Group Discussions

The focus group discussion (FGD) is one of the many common research methods. It is used to define existing and probable consumer behaviour, commercial conditions, and other market phenomena that […]
October 20, 2022
Media Manager - Focus Group Discussions - What are the Ethical Considerations for Conducting One

Ethical Considerations in Conducting Focus Group Discussions

With digitisation continuing to transform the way people do business, different market research tools are being developed for businesses to adapt. However, despite the numerous latest methods available, traditional methods […]
September 22, 2022
Media Manager - Why Conduct a Focus Group Discussion in Marketing

Why Conduct a Focus Group Discussion in Marketing Research?

If you are searching for a marketing strategy that carries features of both surveys and interviews, a focus group discussion (FGD) is what you might be looking for. FGDs have […]
August 18, 2022
Media Manager - Why is it Significant to Publish Credible Content on Social Media

The Significance of Publishing Credible Content on Social Media

In the information age, social media marketing is not limited to businesses promoting their products and services — but also extends to defining and strengthening their brands by having a […]
July 20, 2022
Media Manager - Top Reasons to Invest in a Local SEO Agency

Top Reasons Why It’s Good to Invest in a Local SEO Agency

One of the problems faced by the most successful companies in the world is stagnation. It pertains to a prolonged period of little to no growth and development in their […]
June 23, 2022
Media Manager - Enhancing Mobile Traffic for Digital Marketing

Enhancing Mobile Traffic as a Digital Marketing Strategy

It is no secret that knowing the essentials of Search Engine Optimization (SEO), Search Engine Marketing (SEM), App Search Optimization (ASO), and other marketing-related services are just as powerful as […]
May 21, 2022

Search Engine Marketing: Conventional and New SEM Strategies

Search Engine Marketing (SEM) has become a digital marketing norm over the last decade. It’s a marketing technique used to boost the number of prospective clients or customers visiting a […]
April 21, 2022
Media Manager - WeChat Marketing and Maximum Business Exposure

Maximising Exposure in WeChat through Time Marketing

WeChat, also known as the super app from China, has been a platform not only for different users around the world but also for any business that wants to have […]
March 21, 2022
Media Manager - 3 Benefits of App Store Search Optimization to Mobile Apps

3 Great Benefits of Using ASO for Your Mobile App

Through the years, the growing number of mobile apps in the Google Play Store gave birth to the concept of Android app search optimization. The objective of this marketing strategy […]
February 21, 2022
Media Manager - Qualitative Research in the Age of Information

Qualitative Research in the Age of Information

Information availability is the defining attribute of a knowledge society. Today, the volume of information available attests that we are indeed in the midst of an information age. In research, […]
January 21, 2022

Email Marketing Agency: What Can One Do for Your Business?

Indeed, email marketing has become one of the most lucrative investments for any company from the dawn of the digital age and even today. Your business can use this type […]
December 21, 2021
Media Manager - Choose Digital Marketing over Traditional Marketing

The Comfort of Digital Marketing

Before, companies were able to promote their products to prospective buyers who goes out and sees billboards, flyers handed out in malls, posted materials around town, and other physical means […]
November 29, 2021

Best ASO Benefits for Business Starters: Why Do I Need It?

Being knowledgeable with search engine optimisation (SEO), especially app store optimisation (ASO) or app search optimisation nowadays may not be a requirement for large corporations, but it can be the […]
November 15, 2021

Digital Marketing in an Era of Rapid Changes

Finding stability in a rapidly evolving world is the imposing challenge that the Information Technology (IT) industry faces today. As hardware improves at dizzying speeds, so do software developers need […]
October 25, 2021

Significant SEO Trends You Should Not Ignore in 2022

Change is unavoidable, especially in the digital world. It is common to see the digital marketing landscape changing drastically due to the adoption of the latest technologies. Take websites for […]
October 18, 2021

Content Marketing: Maximising Your Business’ Potential Online

The invention and development of the internet created a remarkable impact on human lives, forever changing the way humans interacted with technology and each other. Undoubtedly, it is a very […]
October 11, 2021

3 Ways to Gain Positive Client Feedback/Reviews for Your Business

With the help of an expert digital marketing agency Singapore and global brands trust, it’s possible to effectively reach their customers through various digital channels. However, it wouldn’t help the […]
October 4, 2021

Top 3 Advantages Businesses Gain by Working with Qualitative Research Firms

Every business needs proper planning for growth and development. But to come up with the right plans, companies must base all their decisions on research data gathered by reliable qualitative […]
September 20, 2021

Focused Group Discussion as Science and Art Strategy for Market Research

The digital transformation race is in full throttle. A continuously growing number of companies around the world now outsource their information technology needs to firms offering technical services. But aside […]
September 6, 2021

How Can Singaporean Enterprises Benefit from WeChat for Business Marketing?

Mobile technology massively changed the way Singaporeans do business in the 21st century. It helped companies and organizations connect and interact with their markets all over the country. It also […]
August 30, 2021

How Digital Marketing Experts Become a Driving Force for Success

Due to ever-changing trends in today’s industries, businesses need to embrace constant change to keep up with the times. Companies that operate traditionally, such as brick-and-mortar stores, either start jumping […]
August 23, 2021

The Death of Digital Marketing: A Myth Debunked

There are opinions and rumors spreading uncertainty in the heart of the business world saying that digital marketing services are dead, or at least, dying, and business owners should not […]
August 9, 2021

Comparing Classic and Contemporary Market Research Methods

Market research is an integral component of new product development as attested by the relatively slow but steady growth of the industry. In fact, the number of independent market research […]
July 12, 2021
Media Manager - Key Differences between Traditional and Online Focus Group Methods

Online vs Traditional Focus Group: What are the Differences?

The modern workplace is characterized by an ever-increasing amount of people working remotely. According to a report released by Global Workplace Analytics in 2020, around 25% to 30% of the […]
July 5, 2021
Media Manager - Mistakes to Avoid in SEM Marketing and Social Media

SEM Marketing and Social Media Pitfalls to Avoid for a Successful Campaign

Even billion-dollar conglomerates that are already household names and Fortune 500 companies famous around the world are not immune to embarrassing failures because they are still susceptible to mistakes and […]
June 28, 2021
Media Manager - Great Strategies for E-commerce Success

3 Digital Marketing Strategies to Boost eCommerce Success

Nowadays, more people rely on the Internet when looking for items or services that they need. It makes eCommerce even more necessary in today’s business setup. But businesses have to […]
June 21, 2021
Media Manager - Selling Your App in iOS vs Android App Stores

Key Differences When Marketing Apps Between iOS and Android App Stores

Creating an app is one thing; launching and marketing apps is another. Since the majority of apps are released to the public via app stores, some digital marketing experts focused […]
June 16, 2021
Media Manager - Can Digital Marketing Work Without SEO

Can Digital Marketing Work Without SEO?

Digital marketing and Search Engine Optimization (SEO) are buzzwords in the modern business world that can still confuse many people. The two are distinct in both function and scope, and […]
June 14, 2021
Media Manager - Formula of Business Success

Research and Marketing: Formula of Business Success

Successful businesses are what they are because they deliver what customers demand, whether it is a product or service. Consequently, whenever “business” is mentioned, the words “marketing” and “research” are […]
June 2, 2021
Media Manager - Everything You Need To Know About This Powerful Tool

WeChat, A Gateway to the World’s Largest Market

Without a shred of doubt, China is the largest market in the world today. The Asian giant has over one billion people and more than 50% have access to the […]
May 26, 2021
Media Manager - Which Of These Strategies Is Perfect For Businesses

Finding the Perfect Digital Marketing Strategy for Your Business

Many people believe that embracing digital marketing can impact business growth. This is true as any business must equip itself with evolving and recent trends. Every business, thus, needs to […]
May 21, 2021
Media Manager - Using Paid Search Ads and SEO in the Most Effective Opportunities

Using Paid Search Ads and SEO in the Most Effective Opportunities

A paid search campaign is probably one of the most dreaded, yet needed, strategies many companies try to avoid as much to use. It is, after all, a costly project […]
April 20, 2021
Media Manager - Dynamic Exclusion Lists

Dynamic Exclusion List – Google’s Latest Move To Help Advertisers

To increase brand safety on the web, Google announced last week that it will be adding a dynamic exclusion list. This move from the search engine giant aims to help its […]
April 12, 2021
Media Manager - User Intent - A Mind Game for Search Engines

User Intent: A Mind Game for Search Engines

Search engine optimization (SEO) can be likened to a chess game where the players try to “checkmate” their objectives: accurate search results. The human player attempts to get it through […]
March 22, 2021
Media Manager - Can Local SEO Take My Business To The Next Level

What is Local SEO and Can it Improve my Business?

It is a wonder how many people have traveled extensively in search of products or services that might exist just around the corner. Businesses want to be found – and […]
March 1, 2021
Media Manager - Can Consulting A Digital Marketing Agency Help My Business

Fully Utilize Digital Marketing Companies to Boost Your Business

Starting and running a business is not a strict one-two-three step. There are a lot of things to remember and to consider for you to have a successful business. Advertising […]
February 22, 2021
Media Manager - SEO Analytics and the Customer Journey - An Inseparable Couple

SEO Analytics and the Customer Journey: An Inseparable Couple

Search engine optimization (SEO) was born to improve the overall user experience (UX). Many companies invest in SEO services by hiring experts or independent providers, yet in recent years, some […]
January 25, 2021
Media Manager - Improving App Store’s Ranking With ASO Strategies

How Can I Get App Store Optimization To Boost My App’s Store Ranking?

Building an app is an achievement, but getting users to see it in the app stores of mobile operating systems is another thing. Is your app not getting the attention […]
December 28, 2020
Media Manager - SEO and Digital Marketing: Where Are We Now?

SEO and Digital Marketing: Where Are We Now?

Search engines play a priceless role in navigating the internet, and this need for Search Engine Optimization (SEO) techniques and disciplines. It’s the hallmark of any gains-focused digital marketing company. […]
June 18, 2019
Media Manager - The Evolution of Market Research

How Has Market Research Changed?

As the society changes everyday, conducting market research in the modern day is drastically different when compared to conducting market research 20 years ago. This is due to the incredibly […]
June 17, 2019
Media Manager - Why Pricing Research is Important

The Importance of Pricing Research

Pricing research is something no business can avoid. Sometimes this aspect of market research could be the deciding factor in whether or not your product will succeed or not. There […]
June 13, 2019
Media Manager - The Future of Market Research

Future For Market Research

AI. Everyone is talking about it, everyone wants to learn more about it, everyone wants to work in a field where they cannot be replaced by it. In the current […]
June 11, 2019
Media Manager - The Value of Customer Service in CX

Customer Experience is More Important than Ever

When people think about brands, the first thing that comes to mind may be the brand’s products. However, due to the technological improvement in communication that might change in the […]
June 10, 2019
Media Manager - SUTD and USER (Media Manager) Course Offerings

USER (Media Manager) and Singapore University of Technology and Design Offers New Courses

Media Manager, which is a branch of USER, will start to cooperate with Singapore University of Technology and Design to offer courses in usability testing and digital transformation. This gives […]
April 5, 2019
Media Manager - The Importance of Market Research in Business

5 Reasons Why Market Research is so Important for Businesses

One of the best ways to set your business apart from others is to invest more time into market research. Market research helps you make educated business decisions which can […]
February 18, 2019
Media Manager - Usability Testing for Android Apps

How To Do User Testing for Android Mobile Apps

User testing refers to the practice of conducting a usability testing for a device with the aim of establishing what the user experience will be so that it can be […]
August 31, 2017
Media Manager - Partnering with an App Development Agency

App Development Company in Singapore

Why Small and Medium Enterprises needs mobile apps The Modern age mobile technology has taken the world of internet by storm. Mobile apps are reported to have increased the overall […]
August 11, 2017
The Next Big Thing in SEO in Singapore

The Next Big Thing in SEO in Singapore

Search Engine Optimization is a marketing strategy that has become dominated in the past decade. This is basically because the internet has become the primary place customers search for goods […]
August 10, 2017
Media Manager - Useful SEO Tips

The SEO Tips That Wins Customers

Using white hat SEO techniques for your website is the best way to weather algorithm changes that inevitably happen. SEO is constantly evolving and there are few parts of SEO […]
August 9, 2017
Media Manager - Advice from SEO Professionals

What the Best SEO Pros Do (and You Should Too)

Google’s algorithm keeps evolving and changing all the time. This keeps SEO experts and website creators busy keeping up with the changes and finding effective ways and trends to rank […]
August 8, 2017
Media Manager - Maximizing SEO

How to Get More Results Out of Your SEO

Changing strategies is always occurring in the SEO world. Nothing changes more than the algorithms google uses for ranking and google positioning. When it comes to search engine optimization in […]
August 7, 2017
Media Manager - Plan Your SEO Better

Why You Should Spend More Time Thinking About SEO

Running a business can be a remarkable feat, but when it is based in a small community, it can be hard to attract a huge following. Having better understanding of […]
August 4, 2017
Media Manager - On-Page and Off-Page SEO Strategies

Advanced Onpage and Offpage SEO: 11 SEO Strategies You’re Forgetting to Do

Search engine optimization is not your cup of tea now. Every year, Google rollout numbers of algorithms which change the SEO techniques. In 2015-2016, Google surprises the webmasters with the […]
August 3, 2017
Media Manager - Off-Page SEO Ranking Factors

Off Page SEO Ranking Factors

Off-page SEO ranking factors are the variable factors that publishers do not tend to have a direct control. Search engines use these ranking factors to maintain fair and unbiased search […]
August 2, 2017
Media Manager - Optimizing Websites with SEO

Optimize Your Website with These SEO Tips

The focus of SEO or search engine optimization is to have search engines find your site and to specifically rank your relevant pages. The process of optimization is not a […]
August 1, 2017
Media Manager - On-Page SEO Success Factors

Your Onpage SEO Success Factors

As the saying goes if you can measure it, then you can improve it, SEO tracks data which includes rankings, referrals, links etc. to help analyze their future SEO strategy […]
July 28, 2017
Media Manager - How to Master Local SEO in 5 Simple Steps

How to Master Local SEO in 5 Simple Steps

Every local business wants to rank higher on Google because they rely on the search engine giant to drive website traffic, phone calls and physical location visits. While every small […]
July 27, 2017
Media Manager - Boosting Sales through Social Media

How Social Media Marketing Helps Your Business to Succeed?

By using social media marketing, it allows small and medium businesses to reach further for potential customers. The customers are networking with distinct brands via social media, thus to sustain […]
July 26, 2017
Media Manager - Strategies That Can Boost Digital Marketing

Digital Marketing Strategy: 3 Important Things You’re Forgetting to Do

It is not an overstatement that you live in a digital world and from that perspective it is imperative that your business has an impressive presence in the digital space. […]
July 25, 2017
Media Manager - Social Media Marketing Truths

7 Things You Should Know About Social Media Marketing

Social media has changed the world of marketing and if you are not utilizing it for your business then you are missing out on a great resource to generate leads, […]
July 24, 2017
Media Manager - What is Effective Digital Marketing

Beyond SEO: Importance of Digital Marketing

Thanks to the internet, most people can find information they need via computers, tablets, or mobile devices with just a click. Business owners should keep in mind that everyone can […]
July 21, 2017
Media Manager - Local SEO Optimization

How to Optimize for Local SEO

Local SEO is becoming increasingly important nowadays. Among other things, we are in a mobile (SEO) revolution. People are looking more specific and always expect (context) more relevant search results. […]
July 10, 2017
Media Manager - Improving SEO Ranking

SEO Tips & Techniques to Boost Rankings

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of ecommerce […]
July 7, 2017
Media Manager - Social Media Marketing Essentials

5 Essential Social Media Marketing Tips

Social media marketing can be incredibly beneficial for businesses of any size. It can help you expand your reach, to personalize your brand exposure, to improve your customer relationships, and […]
July 6, 2017
Media Manager - Digital Marketing Company - Got Customers? Try These Strategies That Attract Consumers

Digital Marketing Tips for B2C Companies

As a business owner, you’re likely aware of the importance of staying on top of digital marketing trends and providing customers with new and improved experiences. But what are some […]
July 5, 2017
Media Manager - Complete Social Media Image Size Guide

Complete List of Social Media Image Sizes and Dimensions

If you’ve been active on social media for a while, or you just made your accounts, you’ll realize that when it comes social media, visual content and social media go […]
July 4, 2017
Advantages of SEO and Social Media Marketing to Your Business

Advantages of SEO and Social Media Marketing to Your Business

Growing a business is never easy. There are some ways you can set your business apart and that is by doing good and effective social media marketing and search engine […]
July 3, 2017
Media Manager - How To Improve Your Online Business Using SEO

How To Improve Your Online Business Using SEO

Search Engine Optimization has been very challenging for the online industries past year. As the world of SEO carries on changing over the period, a well-tested SEO strategy will be […]
June 30, 2017

4 Effective Digital Marketing Techniques to Promote Your Business Online

According to industry studies, the digital marketing in Singapore is expected to grow at a rate of 80% in 2017. Studies have also shown that over 3.2 million Singaporeans use […]
June 29, 2017
Media Manager - Advanced SEO Techniques and Strategies

8 Advanced SEO Techniques and Strategies

  If you implement right SEO services on your site, your business is more likely to experienced high revenue and maximum ROI, but along with this, make sure that you […]
June 28, 2017
Media Manager - The Right Way to Do SEO

Learn How to DO SEO the Right Way

As an online business owner, learning how to do SEO is very important. With SEO, you are preparing your site to rank higher in search engines. These SEO strategies will […]
June 27, 2017
Media Manager - Social Media Marketing Cheat Sheet

The Ultimate Cheat Sheet on Social Media Marketing

Social media marketing has provided the opportunity to put the public back into public relations. Done well, it gives organizations the opportunity to manage their reputations, heighten awareness, enhance customer […]
June 23, 2017
Media Manager - Three-Way SEO Promotion Strategies

SEO Tips for Mobile, Local Business and Video Promotion

Starting a business is not easy, and keeping a running business steady is even more challenging. If you’re currently striving to get enough traffic to your website, improving your SEO […]
June 22, 2017
Media Manager - Enhancing Product Pages with SEO

SEO Tips to Optimize e-Commerce Product Pages

If you are the owner of an online shopping website, your first priority will be to make your business as visible as possible to as many people as possible. And […]
June 21, 2017
Media Manager - Boost Sales using WeChat Marketing

Maximize Your Business Profit with These WeChat Marketing Tips

You may have heard that WeChat is a must-have mobile app in China. It’s used for everything from instant messages to news to mobile payments. WeChat continues to prove its […]
June 20, 2017
Media Manager - Why is WeChat A Great Marketing Tool

How to Use WeChat Marketing for your Business

WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and currently, a robust media presence is a must […]
June 19, 2017
Media Manager - What is ASO

What is App Store Optimization (ASO)?

As the mobile app industry grows exponentially, competition is increasing and the cost of getting new users is skyrocketing. App Store Optimization (ASO) is a process to give a maximum […]
June 16, 2017
Media Manager - Local SEO in Singapore

5 Effective Tips on How to Do Local SEO in Singapore

Everything is online now, and your business shouldn’t be an exception to that. No matter what industry you’re in, an online presence is something your company shouldn’t exist without.  Not […]
June 15, 2017
Media Manager - Developing SEO Strategies for E-Commerce

Tips to Develop SEO Strategy for e-Commerce Business

SEO (Search Engine Optimization) is an online marketing strategy that researches the factors that search engines (like Google, Yahoo, Bing) use to rank websites and in turn, builds these factors […]
June 14, 2017
Media Manager - 5 Social Media Strategies for Business Goals

5 Powerful Social Media Marketing Strategy For Your Business Goals

Social media continues to be a powerful way for brands to reach their audiences. They can use it to create more awareness of their brand, to build customer loyalty, and […]
June 13, 2017
Media Manager - Long-tail Keywords for SEO Success

Effective Guide for Using Long-Tail Keywords for your SEO Success

When creating content for your website, publishing advertisements on platforms like Google AdWords, or writing a new blog post, it is extremely important that you keep keywords in mind. However, […]
June 9, 2017
Media Manager - Digital Marketing for E-Commerce Businesses

Digital Marketing Tips for eCommerce Businesses

According to statistics, retail ecommerce sales reached about 5.2 trillion U.S. dollars in 2021. And the next few years will see this number rise by 56%, hitting about 8.1 trillion […]
June 8, 2017
Media Manager - Internet Marketing in Singapore

Internet Marketing Singapore

Many people want to learn the Internet marketing. Doing the Internet marketing can be easy if you follow these steps: Optimizing Landing Page First thing first, what is a landing […]
June 5, 2017
Media Manager - Local SEO for Singapore Business Owners

Top SEO Tips for Local Business Owners in Singapore

SEO is an effective way to market your business online, it helps businesses promote their products and services to local and global customers at the exact time they’re looking for […]
May 26, 2017
Media Manager - 5 Biggest Digital Marketing Trends For your Business

5 Biggest Digital Marketing Trends For your Business

Whether you’re a new entrepreneur or you’ve been running an empire for several years, there’s no denying your online marketing efforts plays a significant role in running your business. But, […]
March 7, 2017
Media Manager - What is Digital Marketing

What’s Digital Marketing

Many people Do Not understand what’s digital marketing. They thought digital marketing is digital advertisement and always mix video, and graphics advertisement. Digital advertisement is one part of digital marketing, […]


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October 11, 2023
The Advantage of Focus Groups in Qualitative Research

Qualitative Research: What Gives FGDs an Edge Over Other Methods

Nothing beats a business that knows its consumers well. By understanding its target audience deeper, enterprises can provide better products and services, drive relevant traffic, and stay on top of […]
August 18, 2022
Media Manager - Why is it Significant to Publish Credible Content on Social Media

The Significance of Publishing Credible Content on Social Media

In the information age, social media marketing is not limited to businesses promoting their products and services — but also extends to defining and strengthening their brands by having a […]
December 21, 2021
Media Manager - Choose Digital Marketing over Traditional Marketing

The Comfort of Digital Marketing

Before, companies were able to promote their products to prospective buyers who goes out and sees billboards, flyers handed out in malls, posted materials around town, and other physical means […]
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