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Beyond SEO: Importance of Digital Marketing

Media Manager - What is Effective Digital Marketing

Thanks to the internet, most people can find information they need via computers, tablets, or mobile devices with just a click.

Business owners should keep in mind that everyone can influence their company image. While satisfied customers can help build your reputation by posting positive comments, negative feedback from unsatisfied customers can harm your reputation very seriously.

The largest group of consumers is out there online, so it is important that you use a digital marketing solution that caters to relevant channels.

Mobile Users and Consumer Engagement Through Social Media

Technology has evolved so much in the past couple of years that mobile gadgets can now do almost 90-95% of the work a personal computer or laptop can deliver.

It is the one thing that people reach for when they wake up every morning or before they go to sleep at night. And let us be realistic here, almost all of us reading this article have a social media account and have followed or liked social media pages that interest us.

The ‘like’ or ‘follow’ buttons in different social media platforms are there for a reason: they help you reach new customers every day and, consequently, grow your company.

Most blog and website clicks come from social media posts that links to your site and keeps customers updated about your company’s news, products, events or discounts etc.

But remember to not overwhelm them with too many updates or too much information at once.

Staying Ahead of the Competition

While more and more businesses give up traditional advertising methods and focus on social media, SEO, Google Adwords etc., you do not have to limit your strategies to these tools.

One tool you might want to add to your kit is Google Alerts. It allows you to monitor your company progress or competitor performance and gain fresh insights that you can use to improve your business strategy.

Earning Trust and Building Positive Reputation

Reviews or customer testimonies are proof of your company’s existence and credibility. They come from clients your social media accounts have reached or those who have previously purchased or used your products and services.

New clients are more likely to trust a product or service recommended by someone they know or look up to. That being said, strive to gather or earn recommendations from individuals with a strong following on Facebook or Twitter, or wherever your target market is. These testimonials can establish credibility and trust in your brand, and the good news could spread like wildfire.

How do you establish a positive reputation? Open communication with customers and everyone who interacts with your company make this possible. Reaching out in ways convenient for them, be it email, phone number, or third-party messaging applications like WhatsApp or Viber, is an ideal starting point.

Going Beyond Boundaries

Digital marketing does not only apply to your website. By investing into social media marketing, SEO, etc., you can go beyond the traditional methods of reaching potential customers.

Keep in mind that every decision users make is based on their individual preferences and experiences. Leave a mark by creating a memorable experience for users that speak of your brand.

For your business website, incorporate details that your consumers are most likely to look for. This product demos, video testimonials, and key advantages, which you can then link to your social media accounts to maximise online exposure.

Keeping your website and online platforms updated with helpful information and backing improvements with data based on your SEO efforts can help you attain and maintain positive brand interactions.

Digital Keeps the Playing Field Level for Businesses

Start-up businesses don’t have many resources or a lot of capital, thus a cost- effective digital  marketing strategy is always handy. Social media can provide you with this cheaper, close-to-free and more effective advertising channel.

One of the main benefits of taking your marketing efforts digitally is the ease of tracking and monitoring progress. Rather than delving into expensive traditional advertising, you can focus on strategies that are more user-centred and a lot less invasive. You can also quickly view enquiries from customers and respond to them in real-time.

Measuring the performance of your marketing campaigns at any point during their implementation is also one of the benefits of digital marketing. This keeps your strategies agile and more effective.

And finally, the most obvious advantage of digital marketing is it’s eco-friendliness. It requires less resources than most traditional forms of marketing and thus, less harm done to the environment. After all, in today’s business landscape, your digital footprint matters more than your physical footprint.

The fact that digital marketing services are faster, more versatile, reliable and practical goes to show just how much growth potential they can offer to marketers and consumers alike. The use of social media in the 21st century is not only a wise investment, but it is a necessity filled with opportunities for success.

Find out more about what and how Media Manager can help with your digital marketing or SEO needs by sending your enquiries here:


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