Search Engine Optimization has been very challenging for the online industries past year. As the world of SEO carries on changing over the period, a well-tested SEO strategy will be on focus to dominate and build the visibility, credibility and authorities of website.
So understanding search trends and preparing the SEO strategy for your brand or business that connect to the top level management’s goals will be requiring a lots of dedication, smart vision and hard work.
Here we give you some key SEO trends to follow and integrate your SEO strategies for your online business:
AMP – Accelerated Mobile Pages
AMP is a new Google initiative to building a more user friendly mobile Web. Introducing a new standard for building Web content for mobile devices, Google gives a set of rules that form a simple, lighter version of HTML. Using a ‘lighter’ HTML and CSS AMP, page loading times become faster and CT’s (click through rates) improve. So being AMP compliant will put you in Google’s good books.
301 redirects can be to your detriment
Often being considered as a PageRank leak, 301 redirects might harm your SEO by intervening in how pages pass their immediate relevance via anchor texts. Google have recently announced that redirects no longer result in losing PageRank, however this doesn’t mean you can 301 redirect everything without any SEO risk. You should always try to avoid unnecessary and careless redirects and redirect chains.
Moving from HTTP to HTTPS
It has been two years since Google started its active campaign for Web security and announced HTTPS to be a ranking factor in its algorithms. Going from HTTP to HTTPS fixes attribution issues and gives you referral traffic. Providing you with the referral data needed to prove your value.
It turns out citation building might be the most over exaggerated factor for local SEO. A recent study analyzed what factors correlate with higher rankings in Google’s local rankings, and the surprising finding was that citations showed much less correlation than other factors, while the unquestionable leaders were backlinks. More attention should be paid towards building the right backlinks.
Optimizing for voice search
As voice recognition algorithms get better and gain traction many more people will start using voice search on mobile. Creating a ‘rich answer’ or ‘direct answer’ for Google’s featured snippets (a summary answer to a searcher’s question that Google shows in a special block at the top of its SERP) will give Google a good reason to reference your brand in their featured snippet every time a searcher makes a voice search for a keyword you rank for.
Improve user engagement
It has been speculated as to the extent to which UX (user experience) (encompassing the average time on site, bounce rate, pogo sticking, and others) constitutes as a ranking factor. But no matter the indirect an influence it might have on search rankings or how long it might take to have an effect, creating a great user experience makes Google want to rank you high.
Whether you’re looking for a simple site audit of your current keywords and phrases, backlink building, or needing professional help on setting up Google Analytics, our search engine optimization service will get you where you need to be. The sooner you get started the sooner we can improve your digital presence. Take a proactive approach your SEO strategy with these trends in mind.