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According to statistics, retail ecommerce sales reached about 5.2 trillion U.S. dollars in 2021. And the next few years will see this number rise by 56%, hitting about 8.1 trillion dollars by 2026.
eCommerce or Electronic Commerce is a term used for exchanging of goods or services that involves the conduct of business over an electronic network, typically the use of internet.
This type of business is booming, and is adapted all over the world because of its easy start up and management. Moreover, your potential consumers can easily browse and buy your products or services, thus easily transforming potential sales into actual sales.
However, with the advent of android phones and fiber optic internet, the online marketplace is already saturated with eCommerce sites. In addition, almost all product or services are being sold in two or more websites.
So, how will you increase your chances of potential consumers finding you?
One way to keep your e-Commerce business on the radar is by investing in digital marketing. Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.
Here are some digital marketing tips that every e-commerce business owner needs to put into practice:
- Explore keyword trends
Online keyword research is more often specific than what you expect especially if the product is trending. For this reason, including brand name, brand specifications and sizes can help you get ahead of the tight competition.
Use long-tail keywords, geographic validation, and social media trends to evaluate incoming marketing demands. Regardless of the online tools you’re using, play with keywords and get into the shoes of your potential customers.
Be your own customer. Think about the questions you’re likely to ask if you are to purchase a product.
- Gather reviews
Getting reviews is as good as shortlisting probable keywords for your product, so be an active participant in your social media accounts.
Customer testimonials increase product sales and increase the amount of page content. Product reviews make or break your product credibility, so be wise because this is what potential customers read first.
This can heavily impact a customer’s purchasing decision, so consider asking satisfied customers for a review after completing transactions.
- Dive into social media marketing
Social media marketing helps you map out your clients’ personalities by engaging them with different posts, promos or polls.
Your Facebook page, Twitter, Instagram, or Tiktok accounts should always be updated because this is where people see and interact with you first.
Social media also allows you the opportunity to be on the same field as the huge industry players. Use it to your advantage.
- Make the most of the mobile evolution and wearables
It used to be just desktop computers, but now tablets, smartphones, smart watches smart glasses and all things smart have evolved and made our life easier.
Mobile phones and wearables have set a new standard for digital marketing today. With these new technologies, online marketing professionals can now track the demand and what’s trending in just a matter of seconds.
So if you haven’t invested into mobile application yet, now’s the right time to do so.
- See about live video streaming
Video marketing has been the dominant tool for marketing for the last couple of years, be it on television or radio. And now, it’s also happening online while we’re using social media or even while reading a blog.
In the United States alone, livestream e-commerce sales were projected to be around $17 billion in 2022. And by 2026, live online shopping is expected to generate about 55 billion U.S. dollars in e-commerce revenues.
Done right, live streaming can pull millions of viewers and can even continue generating views even after the live broadcast ends. The bonus part is that it doesn’t require a hefty investment.
Live streaming provides an opportunity to build a relationship between the customer and the business, allows for real-time brand transparency and a chance for the business to introduce the people behind the brand.
Learn more about digital marketing for your e-commerce business
Navigating the e-commerce industry can be challenging for newbies or non-tech-savvy entrepreneurs. But partnering with a digital marketing agency can help you make sense of it, better and faster.
Media Manager, a Singapore-based, government-trusted digital marketing agency, can help you get started. Take the first step today. Tell us more about your online business and your goals for it.
