You may have heard that WeChat is a must-have mobile app in China. It’s used for everything from instant messages to news to mobile payments. WeChat continues to prove its value to users, both as a personal tool and a marketing platform. B2B businesses need to do more than simply have a presence on the social platform; marketers need to learn how to best leverage its incredible audience and reach.
There is a perfect opportunity there, but finding and developing a target audience takes time, effort, and a content strategy. So, if you want to have your business to establish a strong brand awareness and want to expand to China market, below are some of our effective WeChat marketing tips to help your business to stand out.
Being creative on WeChat is a must. With more than 700 million WeChat users all around the world, gaining followers is not an easy task and is very competitive. If you decided to go for service account, for example, you can create mini-games, or an even online challenge to engage your followers.
Quality & Shareable Content
To build a strong long-term relationship, the content you share with your followers must be relevant and of excellent quality. It should not only show your products or services but also provide value to your followers. Avoiding typos, grammatical errors, and fake statements as well as not responding to your followers’ queries is a must. Shareable content is an alternative to word-of-mouth which makes the content become more trustworthy and visible on the internet. A company should adjust the content they share based on the culture and followers’ interests. We live in an era where visual and video content is much more effective than lengthy text.
Keep Your Followers Updated
Users will unsubscribe from a WeChat Official Account that isn’t regularly updated. Posting regularly is a serious part of a WeChat marketing strategy. Research shows that 80% of WeChat Official Accounts publish posts on working days with 36% publish on Wednesday and Friday, also, the peak time for reading via WeChat is 6 a.m. to 7 a.m. and 7 p.m. to 8 p.m. To avoid competition, we suggest capturing the audience at another peak reading time between 8 and 11 p.m. when there is less competition. Obviously, businesses should also research with posting times to discover the best time for your audience.
Connect Your Website
WeChat has a strong backend – you can connect a mobile-friendly or responsive website to your WeChat channel. This means when you update some news or items on your main website, your WeChat is automatically updated as well. You can also develop simple HTML5 pages to make a more robust experience.