When creating content for your website, publishing advertisements on platforms like Google AdWords, or writing a new blog post, it is extremely important that you keep keywords in mind. However, your keywords in mind isn’t enough, so we’re going to go into detail on exactly what kinds of keywords you should target.
For an SEO technique, using long-tail is a perfect strategy – it refers to three to four keyword phrases which describe your product specifically. These keywords tend to get less online traffic because they are usually highly specific and often brand specific.
One reason to use Long-tail keywords is that this type of keywords can answer a definite set of questions will most probably rank well in Google search as compared to a set of keywords. More than the generic keyword search, build your own brand name by incorporating your company mission in your product.
Another reason is it provide less competition and inevitably lowering the cost per click in your advertisements. Customers visiting your website will more likely buy your services or your products. At the end of the day, 100 buyers are much better than a thousand visitors that are just there for the sake of browsing.
Take for example a customer searching for a black leather cellphone case for android, If you have listed your keyword in such a manner, you will be a top search for the customer compared to just cellphone cases.
Let us illustrate the consumer’s way of purchasing in this manner:
The first step, the consumer becomes aware of a product, thus he makes researches online for reviews, specifics and possible website to purchase. Then consumers evaluate products based on features, prices etc. This is the critical step in their purchasing decision.
At first, you might consider targeting a generic keyword like cellphone case, after all this is what you are selling. However, if you tried searching for that phrase you will be competing against eBay, amazon or apple.
In general, at the end of the day, the point of having a website is to generate sales and if you want to increase your conversion and make the sale then you should be directing your traffic into a specific product.
How to Create Long-tail Keywords for SEO Success
Visit Google keywords Planner. Type in your main keyword (e.g. SEO in Singapore). Click the “Get ideas” button:
We now have a handful of long-tail keyword variations of the head keyword (SEO in Singapore) that we first saw. Remember, whenever you are trying to find a long-tail keyword to rank for, you want to look for something that’s not highly competitive but still has a good number of monthly searches.
Long-tail keywords don’t have a lot of search volume. But you shouldn’t worry about this. You’re not going for high volume—you are going for focused intention.
Now it’s time to get creative – especially with your headlines, one of the secrets to ranking in Google is to ensure you write keyword-rich headlines. The headline is an essential element in your blog posts.
For example, let’s take the search phrase “SEO Experts in Singapore.”
Here are a few headline variations you could use to rank for that keyword:
When using any of them, don’t forget that the foundation of a winning organic search campaign lies in the keywords.